“Unless we want to look like a museum, we had to change and change pretty radically,” he added.
For the past year, Ms. Wintour has been focused on the next step of the process: turning seven of Condé Nast’s biggest publications — Vogue, GQ, Wired, Architectural Digest, Vanity Fair, Condé Nast Traveler and Glamour — into global brands, each under one leader, cutting costs and streamlining the sharing of content across both print magazines and digital platforms.
“Instead of having 27 Vogues or 10 Vogues go after one story, we have one global Vogue go after it,” Ms. Wintour said. “So it’s more like a global newsroom with different hubs.”
The switch in focus from local to global has not gone down well everywhere. Tina Brown, the former editor of The New Yorker and Vanity Fair, filleted the plan as “suicidal” in an interview in August with The Times of London.
“Obviously there are some stories that work, particularly if you think about fashion, that’s a global language, and music, so there are stories that will work across all territories and then those that absolutely won’t,” Ms. Wintour said. “We’re very aware of that.”
Ms. Wintour is also ensuring that there are unlikely to be any more Anna Wintours — no more imperial editors in chief each with their own fiefs, a job Ms. Wintour herself helped create as a stylish but exacting gatekeeper of fashion and culture. The brands are now run by “global editorial directors,” most of whom are based in New York, with regional heads of content reporting to them.
“Before, you created stories for publication and it came out once a month and that was great,” she said, describing the old domain of an editor in chief. Now the global editorial directors and heads of content are working across platforms that include “digital, video, short and long form, social, events, philanthropic endeavors, membership, consumer, e-commerce,” Ms. Wintour said.
“You touch so many different worlds,” she added. “Honestly, who wouldn’t want that job?”
In the midst of the change at Condé Nast, plenty of people decided they didn’t.
24World Media does not take any responsibility of the information you see on this page. The content this page contains is from independent third-party content provider. If you have any concerns regarding the content, please free to write us here: contact@24worldmedia.com
Bill Harris: Omega-3 – A Simple Way to Lower Your Risk of Disease
Chasing a hockey dream together: How Luke and Sophia Kunin make the first NHL-PWHL marriage work
Why Constipation Is on the Rise
‘To the Future’: Saudi Arabia Spends Big to Become an A.I. Superpower
Antidepressants: What to Know About Uses and Side Effects
Is Eating Eggshells Beneficial?
How hockey helped make J.J. McCarthy one of NFL Draft’s most intriguing prospects
Aspartame Classified as 'Possibly Carcinogenic'
Why You Want More Carbon Dioxide
Mark Clattenburg: The celebrity referee turned PGMOL agitator… via Gladiators
Everton Is Back on Market as Deal With 777 Partners Falters